STYLING AND PHOTOGRAPHY 1.0
WE WERE THE FIRST GROUP TO GO INTO THE PHOTOGRAPHY STUDIO, AFTER BEING GIVEN the brief, and sorted into 'model sets' and 'still life' i took on the role of stylist for 'model sets' and 'mood boarding/ research' for 'still life' this included ensuring the images captured reflected that of our chosen brand 'nasty gal' including; poses, outfit styling, and lighting.
this was a new way of working for me, which i feel benefitted me as by using the idea of planning everything prior to a shoot, it ensures less time wasting which would not be tolerated in industry. i found that when everyone is given a set role that group work is completed quicker.
THE OUTCOME FROM THE STUDIO SECTION OF THE BRIEF CONSISTED OF A SELECTION OF PHOTOGRApHS, THESE COMPRISED OF TWO OUTFITS WHICH FOLLOWED THE IDEA OF A WINTER CAMPAIGN, IN WHICH WE INCLUDED SPARKLES AND SEQUINS FOR THE PARTY SEASON BUT PAIRED WITH FUNKY PRINTS AND GRAPHIC
T-SHIRTS TO STAY TRUE TO NASTY GALS brand AND TO PAIR DOWN THE OUTFITS TO FIT A MORE CASUAL STYLE, AS NASTY GAL PRESENT A MORE 'EDGY' LOOK. THE POSES PRESENTED MIMIC THE IMAGES ON NASTY GAL WHICH CREATES A 'CHEEKY VIBE."
THROUGHOUT THE SHOOTS WE CONSTANTLY TOOK PHOTOGRAPHS TO CUT DOWN THE SHOOTING TIME AND TO ALLOW MAXIMUM AMOUNT OF CONTENT GATHERED AND ALSO ENSURED TWO MODELS WERE READY AT ONCE SO THAT THEY COULD EASILY SWAP OVER TO AVOID WASTING TIME.
in reflection from this workshop, I found it very useful to put into practice my skills as a stylist in a more fast-paced environment as that is a career that I have been interested in pursuing, but have never before had the opportunity to try my skills in a more 'real-life' industry setting. this also allowed me to understand how different commercial styling and personal styling projects are, as all of the work must relate to the brand, including; poses, outfit layering, and overall look.
going on from this I would like to practice more brand focused styling for a mixture of markets and how those images would be promoted.
from completing this workshop, it has changed the way i plan for shoots, as i now create a board for each aspect of my shoots, typically;
concept, hair and makeup, poses and styling as this allows me to show my development from concept to creation.
for the development from this project i decided to use the same concept of creating images to represent a brand. however, in the nasty gal shoot we created images that would feature as the shoppable aspect of the website, I instead wanted to create images and lookbooks that could instead feature as a website banner or on an editorial page of the brands website, I decided to focus on 'united colours of Benetton' as it is a brand I have always been interested in due to their outspoken controversies and also the bold nature of their garments. the concept for this shoot worked alongside their current website which features a lot of flowers and florals in a more typical 'feminine' way, however my shoot focused on a more somber reaction to this and as florals have featured for a long time on their website this lookbook shows the model looking fed up and bored with the plants and flowers surrounding her. the location I chose is very mundane as I wanted to show a more real side to Benetton products as they typically cut out any images and remove the background and instead place them on white backgrounds with happily smiling models.
from this i feel that incidentally i gained knowledge from location and that things may not always work out, such as, the shots were taken in a bedroom meaning there was other furniture i wanted to cut out and avoid from shots and that although i wanted to hang fabric, i unfortunately did not get to do so as there was nothing to hang it from.