BRANDING

1.0

CREATING A BRAND

FROM A PERSON

1.

THE PERSON WE BLINDLY PICKED WAS MORRISSEY, INITIALLY WE CREATED A SIMPLE MOODBOARD COMPILING RECENT AND PAST PIECES OF INFORMATION WE FOUND ON MORRISSEY THAT SEEMED SIGNIFICANT TO HIS CHARACTER. FROM THIS WE THEN SPLIT OFF TO MAKE MOODBOARDS THAT WE FELT LIVED UP TO EVERYONES STRENTGHS, PRIOR TO THIS WE HAD UNDERTAKEN RESEARCH INTO THE MUSIC AND MUSIC VIDEOS OF BOTH THE SMITHS ERA AND THE SOLO CAREER OF STEVEN AND CAME TO THE CONCLUSION OF CREATING A SHIRT BRAND AND SPECIFICALLY A PROMOTIONAL VIDEO TO GO WITH IT.

morrissey moodboard.png
morrissey styling vid.png

WHILST PLANNING FOR THE PROMOTIONAL VIDEO WE FACED FEW ISSUES, WHO WOULD FIT THE SPECIFICATION TO MODEL FOR THIS VIDEO, WHERE WE WOULD SHOOT THE VIDEO AND ALSO ARRANGING A TIME THAT ALL MEMBERS OF THE TEAM COULD MAKE. iN THE END, IT MEANT THAT THE ONLY TIME WE COULD SHOOT THE VIDEO WAS FROM 12 PM ON A TUESDAY, WHICH UNFORTUNATELY MEANT THAT WE DID NOT MAKE IT ON TIME TO OUR FIRST LECTURE AT UNIVERSITY THAT DAY, AND ALSO DUE TO TIME CONSTRAINTS WE HAD TO USE A DIFFERENT LOCATION: PLATT FIELDS PARK INSTEAD OF FLETCHER MOSS BOTANICAL GARDENS.

2.

3.

the finished product for this session of branding was the collection of mood boards that prepared us for the development task of the promotional video for our brand wilted. to showcase both the products and culture of the brand.

4.

in reflection of creating the video, if we were to do it again with more time, the initially wanted location could be used, however i do feel that our

final location still conveyed the message well,

also as the group was so large (8 people including the models on set) it meant that roles were not always clear and not everyone was used to their best advantage. however if we had pre-planned roles better this would have ensured best use of time and skills.